A type defines the kind of data LeadConduit expects in a field or in a data point appended to a lead by any LeadConduit integration. LeadConduit uses a field's type to understand a value submitted with a lead.
Types are simple and are all provided "out of the box" by LeadConduit. You cannot add or remove types. Standard LeadConduit fields are properly typed. If you need to create a custom field for some reason, you can set the type.
A field's type...
Boolean fields and variables are declared as type boolean
.
Component | Type | Description |
---|---|---|
raw |
string | Unmodified field value submitted with the lead |
valid |
boolean | Indicates whether the value could be understood as a boolean |
normal |
boolean | The normalized value (i.e. "Yes" is normalized to true ) |
Date fields and variables are declared as type date
.
Component | Type | Description |
---|---|---|
raw |
string | Unmodified value submitted with the lead |
valid |
boolean | Indicates whether the value could be understood as a date |
normal |
string | The normalized value (i.e. "10/1/1988" is normalized to "1988-10-01" ) |
Format | Example |
---|---|
ddd MMM DD YYYY |
"Mon Jun 02 2014" |
MMM DD YYYY |
"Jun 02 2014" |
M/D/YYYY |
"6/2/2014 or 06/02/2014" |
M/D/YY |
"6/2/14" |
YYYY-MM-DD |
"2014-06-02" |
MM-DD-YYYY |
"06-02-2014" |
MMDDYYYY |
"06022014" |
YYYYMMDD |
"20140602" |
"ddd DD MMM YYYY |
"Fri 18 July 2014" |
"DD MMM YYYY" |
"18 July 2014" |
"D/M/YYYY" |
"18/7/2014" |
"D/M/YY" |
"18/7/14" |
"YYYY-DD-MM" |
"2014-18-07" |
"DD-MM-YYYY" |
"18-07-2014" |
"DDMMYYYY" |
"18072014" |
"YYYY-DD-MM" |
"2014-18-07" |
"YYYYDDMM" |
"20141807" |
Date of birth fields and variables are declared as type dob
. See the date type for supported formats.
Component | Type | Description |
---|---|---|
raw |
string | Unmodified value submitted with the lead |
valid |
boolean | Indicates whether the value could be understood as a date |
normal |
string | The normalized value (i.e. "10/1/1988" is normalized to "1988-10-01" ) |
Email fields and variables are declared as type email
.
Component | Type | Description |
---|---|---|
raw |
string | Unmodified value submitted with the lead |
valid |
boolean | Indicates whether the value could be understood as an email address |
normal |
string | The normalized value (i.e. "MIKEJONES32@gmail.com" is normalized to "mikejones32@gmail.com" ) |
user |
string | User name (everything to the left of @) |
domain |
string | Domain name (everything to the right of @) |
host |
string | Domain excluding top level domain |
tld |
string | Top level domain (.com, .net, etc) |
is_free |
boolean | Whether or not the email is from a free domain (ex: gmail, yahoo, etc) |
is_disposable |
boolean | Whether or not the email is disposable |
Gender fields and variables are declared as type gender
. Values are parsed case insensitively. Examples of valid
gender values are: "male", "m", "female", "f", "other", "o".
Component | Type | Description |
---|---|---|
raw |
string | Unmodified value submitted with the lead |
valid |
boolean | Indicates whether the value could be understood as a gender |
normal |
string | The normalized value ("male" , "female" , "other" ) |
abbr |
string | Abbreviation of the normal value ("M" , "F" , "O" ) |
Number fields and variables are declared as type number
. Decimal and negative numbers are supported.
Currency and unit punctuation characters are ignored.
Component | Type | Description |
---|---|---|
raw |
string | Unmodified value submitted with the lead |
valid |
boolean | Indicates whether the value could be understood as a number |
normal |
number | The normalized value (i.e. "$100.99" is normalized to 100.99 ) |
Phone fields and variables are declared as type phone
. This data type only supports US phone numbers.
Component | Type | Description |
---|---|---|
raw |
string | Unmodified value submitted with the lead |
valid |
boolean | Indicates whether the value could be understood as a phone number |
normal |
string | The normalized value (i.e. "(281) 330-8004" is normalized to "2813308004" ) |
area |
string | Area code portion of the phone number (i.e. "281" ) |
exchange |
string | Exchange portion of the phone number (i.e. "330" ) |
line |
string | Line number portion of the phone number (i.e. "8004" ) |
number |
string | Full number (i.e. "3308004" |
extension |
string | Phone number extension (i.e. "2813308004x201" has extension "201"`) |
type |
string | Phone number type based on hint m , h , or w appended to the number- (i.e. "(281) 330-8004m" has type of "mobile" ) |
is_tollfree |
boolean | Phone has an area of 800, 844, 855, 866, 877, or 888 |
Format | Description |
---|---|
"2813308004" |
Ten-digit phone number |
"281-330-8004" |
Ten-digit phone number with dashes |
"281.330.8004" |
Ten-digit phone number with dots |
"281 330 8004" |
Ten-digit phone number with spaces |
"(281) 330-8004" |
Ten-digit phone number with parentheses, space, and dash |
"1 (281) 330-8004" |
Any supported format with preceding country code |
If a raw phone number value has line type hint appended, the phone type will automatically set the type
value
appropriately. For example, the c
hint found in 281-330-8004 (c)
(c indicates "cell") will cause the type
value to be set to "mobile". Hints can immediately follow the phone number, can be separated by the phone by any
number of spaces, and can also optionally be wrapped in parentheses.
Phone Number | type Value |
---|---|
"2813308004c |
"mobile" |
"2813308004m |
"mobile" |
"2813308004 m |
"mobile" |
"2813308004 (m) |
"mobile" |
"2813308004w |
"work" |
"2813308004h |
"home" |
If a raw phone number value has an extension hint appended, the phone type will automatically set the extension
value appropriately. For example, the x201
hint found in 281-330-8004 x201
will cause the extension
value to be set to "201"
. Hints can immediately follow the phone number, can be separated by the phone by any
number of spaces.
Postal Code fields and variables are declared as type postal_code
.
Component | Type | Description |
---|---|---|
raw |
string | Unmodified value submitted with the lead |
valid |
boolean | Indicates whether the value could be understood as a postal code |
normal |
string | The normalized value (i.e. "78704 4224" is normalized to "78704-4224" ) |
country_code |
string | Two letter country abbreviation (i.e. "US" ) |
zip |
string | First 5 digits of a US zip code (i.e. "78704" ) |
four |
string | Last 4 digits of a US zip code (i.e. "4424" |
fsa |
string | Canadian forward sortation area (i.e. "Q2E 4U7" has fsa of "Q2E" ) |
ldu |
string | Canadian forward sortation area (i.e. "Q2E 4U7" has fsa of "47U" ) |
outcode |
string | Great Britain outward code (i.e. "A1 1AA" has outcode of "A1" ) |
incode |
string | Great Britain inward code (i.e. "A1 1AA" has incode of "1AA" ) |
Range fields and variables are declared as type range
. A range is a field value with lower and upper numeric
boundaries. Range fields are commonly used in scenarios where a consumer is presented a drop-down. For example,
the standard credit_score
range field might have the value "700 - 749"
.
Component | Type | Description |
---|---|---|
raw |
string | Unmodified value submitted with the lead |
valid |
boolean | Indicates whether the value could be understood as a range value |
normal |
string | The normalized value (i.e. "700 to 749" is normalized to "700-749" ) |
min |
number | The lower boundary of the range (i.e. 700 ) |
max |
number | The upper boundary of the range (i.e. 749 ) |
avg |
number | The average of the min and max accurate to the second decimal place (i.e. 724.50 ) |
mid |
number | Average of max and min, rounded down to the nearest whole number (i.e. 724 ) |
US Social Security Number fields and variables are declared as type ssn
.
Component | Type | Description |
---|---|---|
raw |
string | Unmodified value submitted with the lead |
valid |
boolean | Indicates whether the value could be understood as a Social Security Number |
normal |
string | The normalized SSN value (i.e. "1234567890 ") |
first_three |
string | First three digits of SSN (i.e. SSN "123-456-7890" has first_three of"123" |
middle_two |
string | Middle two digits of SSN (i.e. SSN "123-456-7890" has first_three of"456" |
last_four |
string | Last four digits of SSN (i.e. SSN "123-456-7890" has first_three of"7890" |
Locality or State fields and variables are declared as type state
.
Component | Type | Description |
---|---|---|
raw |
string | Unmodified value submitted with the lead |
valid |
boolean | Indicates whether the value could be understood as a locality or state |
normal |
string | The normalized locality or state. US states and territories are normalized to their two letter code (i.e. "TX" ) |
name |
string | Full name of the locality or state (i.e "Texas" ) |